B4P goes UAE!

B4P goes UAE!

Build4Performance Speeds into the Middle East with a Grand Kickoff at the 2023 Abu Dhabi F1 Grand Prix!

The Ultimate Racing Experience sets foot in Abu Dhabi

In a thrilling move to the Middle East, Build4Performance is set to kick off its adventure in UAE at the final Grand Prix of 2023 F1 calendar in Abu Dhabi. As part of this partnership between Build4Performance and Ethara, the organizing body of Abu Dhabi F1 GP, Ethara’s Hospitality Suites will be turbocharged with 4 state-of-the-art racing simulators from Build4Performance. Corporate guests of Ethara are in for a treat, as they’ll have the unique opportunity to step into the vibrant world of racing and be part of a true-to-life racing experience.

“The synergy of real-world racing insights and offering immersive simulation experiences promises our guests an event they will surely remember.”

Adam Millward, Ethara’s Events & Hospitality Director, expressed his excitement about the collaboration: “Our aim has always been to offer unparalleled experiences to our guests. With Build4Performance racing simulators present and having Robert Doornbos in our suites amplifies this commitment.

Combining firsthand racing knowledge from a former F1 driver with the thrilling immersion of the simulators, guests are in for an unforgettable Grand Prix weekend. The collaboration between Build4Performance and Ethara is not just about providing entertainment, but a genuine racing experience, capturing the thrills, strategy, and split-second decisions that define Formula 1, and it is a start of more partnerships in a region known for its love for speed.

Sim racing is not just a game; it’s a passion, a dedication, and a bridge between virtual and reality.

With Build4Performance I always looked at the GCC region as the crown jewel of speed with the F1 calendar concluding in Abu Dhabi, and I am thrilled that we expanded here on this. special circuit, a vibrant hub for racing enthusiasts”, said Martijn van der Woord – Founder & CEO Build4Performance

Simulator setup

A breathtaking four simulators will be present during the F1 finale at the Yas Marina Circuit. A strong combination of static- and full motion simulators will ensure that all participants will experience driving a racing car around the Yas Marina Circuit like they’ve never done before!

Ready, set go?

For more information or experience it first-hand, connect with us at Ethara’s Hospitality Suites during the 2023 Abu Dhabi F1 Grand Prix. Are you not around but have we caught your interest? No problem! Please connect and we’re happy to help.


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