Integrating a Racing Simulator into the Showroom Experience
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Six months ago, Toyota van Gent and Build4Performance initiated a collaboration that would redefine the showroom experience. Previously, Toyota van Gent had rented racing simulators for various events. This time, they decided to purchase their own simulator to make it a more prominent feature within their business. What started as an experimental feature at events has now become a key element of the showroom experience at Toyota van Gent, showcasing their ambition to present themselves not just as an attractive car dealership but also as a desirable employer.
Racing Excitement In the Showroom
Visiting a car showroom might seem like a routine experience, but adding an interactive racing element changes the game. At Toyota van Gent, the focus is on personal attention and creating a unique atmosphere for the whole family, considering many customers are in the market for family vehicles. Diderik van Gent explains, “It offers customers that little bit extra, and it’s also a fun activity for our colleagues.”
“The introduction of the Build4Performance simulator for our team and at events has exceeded our expectations. It has not only boosted team spirit and helped promote our business in a unique way but also associated our brand with innovation and progressiveness. The enthusiastic feedback from both internal and external partners, as well as potential new talent, confirms the success of this approach.”
Rotating among locations
Toyota van Gent operates multiple branches. Diderik van Gent states, “We rotate the simulator among our locations, in this way, we delight all our visitors and customers with a lap around the circuits of Zandvoort or Spa Francorchamps.”
Customized Experience During Events
Opting for a Stage1 racing simulator, the Static F1, Toyota van Gent aimed for a fully customized experience. The company logo and branding are prominently featured on the simulator and even within the racing game itself, creating a unique and recognizable racing simulator aligned with their brand identity. This personalized touch is used as promotional material during events and in the showroom. Thanks to the simulator’s mobility, it can easily be moved to various locations.
About Build4Performance
Build4Performance was founded in 2020 in The Netherlands amid a booming era of e-sports and digital innovation. Born out of passion for both engineering excellence and the electrifying world of motorsport, the company quickly found its footing. Build4Performance excels in merging the boundaries between reality and simulation, utilising state-of-the-art technology to bring an unparalleled racing experience to enthusiasts around the globe. The company is relentlessly driven by the pursuit of perfection, continuously pushing the limits of what’s possible in the virtual racing domain.
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Eva Beens
Tel: + 971 508 800 950
