Partner Special – 402 Events

Category Archive: Projecten

  1. Partner Special – 402 Events

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    Over a year has passed since 402 Automotive and Build4Performance joined forces, creating a perfect opportunity to reflect on this fruitful partnership and share insights from our ongoing joint venture. Come along as we explore the details further.

    The Collaboration: 402 X B4P

    This partnership represents a unique and powerful alliance between two entities deeply embedded in the automotive and motorsport industry. 402 Automotive, a leader in auto shows and a renowned name within the automotive scene, regularly awes car enthusiasts with spectacular displays and events. Mention high-speed cars and motorsport, and Build4Performance’s simulators come to mind. Together, we’ve enhanced the 402 events with the ultimate racing experience, becoming a major attraction for petrol heads of all ages.

    Setup

    Throughout the year, dozens of events are organized from the Netherlands to the Middle-East, where the simulators have become an essential feature of the roaring spectacle. Hundreds of attendees per event compete in the race simulators for the fastest time of the day and attractive prizes.

    To offer all visitors this racing experience, Build4Performance’s purpose-built race trailer, equipped with six high-end simulators branded with 402’s logos both physically and in-game, is deployed. Complemented by a central control unit and a large screen, it guarantees the ultimate race pleasure, housed in a state-of-the-art race trailer designed to withstand all weather conditions.

    402 Competition

    During the 402 calendar year, a sim-competition is held, where participants compete for daily prizes at each event and the chance to win a season prize. Last year, the lucky winner took home a simulator from former F1 driver Robert Doornbos – how cool is that?

    2024 & Beyond

    We continue to mark our presence at 402 Automotive events this year. To find out where we’ll be, keep an eye on the 402 website and make sure to secure your sim-ticket in time!

    We eagerly anticipate, not just this year, but also future collaborations with 402 Automotive. With plenty of innovative and exciting plans, we can’t wait to bring them to our visitors. Will we see you at the next 402 event?

    Inspired?

    Contact us and discover the endless possibilities for your desires. We’re more than happy to help you to create your ultimate racing experience!

    Engage with us!

    Press contact

    Eva Beens
    Tel: + 971 508 800 950

  2. Case study – B4P Goes UAE

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    Build4Performance at Abu Dhabi Grand Prix 2023: A Case Study of Immersive Simulation Experience

    The Abu Dhabi Grand Prix 2023 marked a significant milestone for Build4Performance, a company renowned for its cutting-edge racing simulators. Demonstrating innovation and immersive technology, Build4Performance showcased four state-of-the-art simulators – two static and two motion – offering an unprecedented experience to the attendees of this prestigious event.

    Objective

    The primary objective at the Abu Dhabi Grand Prix was to elevate the fan experience by providing a realistic, engaging, and interactive racing simulation. This event served as a platform to demonstrate the capabilities of Build4Performance’s latest simulator technology and to establish the brand as a leader in the racing simulation industry.

    Build4Performance has always been at the forefront of racing simulation technology. The company aims to bridge the gap between virtual and real-life racing experiences, providing both professional racers and enthusiasts with tools to enhance their driving skills and enjoyment.

    Static Simulators

    Two static simulators were set up, designed to replicate the feel of a real
    race car. These simulators provided an authentic racing experience, equipped with high resolution graphics and realistic controls.

    Motion Simulators

    Alongside the static models, two motion simulators offered a more
    dynamic experience. These units featured advanced motion technology, allowing users to feel every turn, brake, and acceleration as if they were on the actual Abu Dhabi circuit.

    Experience and Engagement

    The simulators were strategically placed in high-traffic areas to maximise engagement. Trained staff were on hand to assist participants, ensuring a seamless experience. The event attracted a diverse crowd, from racing professionals to casual fans, all eager to test their skills on the virtual track

    Build4Performance’s participation in the Abu Dhabi Grand Prix 2023 was more than just a showcase of technology; it was an embodiment of the thrill and passion of motorsports.

    By providing a unique and immersive experience, Build4Performance not only delighted fans but also solidified its position as an innovator in the racing simulation industry. This case study exemplifies how interactive technology can enhance the spectator experience and open new avenues in sports marketing and engagement.

    Inspired?

    Contact us and discover the endless possibilities for your desires. We’re more than happy to help you to create your ultimate racing experience!

    Engage with us!

    Press contact

    Eva Beens
    Tel: + 971 508 800 950

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