Integrating a Racing Simulator into the Showroom Experience

Category Archive: Testimonials

  1. Integrating a Racing Simulator into the Showroom Experience

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    Six months ago, Toyota van Gent and Build4Performance initiated a collaboration that would redefine the showroom experience. Previously, Toyota van Gent had rented racing simulators for various events. This time, they decided to purchase their own simulator to make it a more prominent feature within their business. What started as an experimental feature at events has now become a key element of the showroom experience at Toyota van Gent, showcasing their ambition to present themselves not just as an attractive car dealership but also as a desirable employer.

    Racing Excitement In the Showroom

    Visiting a car showroom might seem like a routine experience, but adding an interactive racing element changes the game. At Toyota van Gent, the focus is on personal attention and creating a unique atmosphere for the whole family, considering many customers are in the market for family vehicles. Diderik van Gent explains, “It offers customers that little bit extra, and it’s also a fun activity for our colleagues.”

    Rotating among locations

    Toyota van Gent operates multiple branches. Diderik van Gent states, “We rotate the simulator among our locations, in this way, we delight all our visitors and customers with a lap around the circuits of Zandvoort or Spa Francorchamps.”

    Customized Experience During Events

    Opting for a Stage1 racing simulator, the Static F1, Toyota van Gent aimed for a fully customized experience. The company logo and branding are prominently featured on the simulator and even within the racing game itself, creating a unique and recognizable racing simulator aligned with their brand identity. This personalized touch is used as promotional material during events and in the showroom. Thanks to the simulator’s mobility, it can easily be moved to various locations.

    Explore the possibilities

    Interested in discovering how a racing simulator can enhance your company’s presence? Contact us at, and let us inspire you with the possibilities.

    Engage with us!

    Press contact

    Eva Beens
    Tel: + 971 508 800 950

  2. Partner Special – 402 Events

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    Over a year has passed since 402 Automotive and Build4Performance joined forces, creating a perfect opportunity to reflect on this fruitful partnership and share insights from our ongoing joint venture. Come along as we explore the details further.

    The Collaboration: 402 X B4P

    This partnership represents a unique and powerful alliance between two entities deeply embedded in the automotive and motorsport industry. 402 Automotive, a leader in auto shows and a renowned name within the automotive scene, regularly awes car enthusiasts with spectacular displays and events. Mention high-speed cars and motorsport, and Build4Performance’s simulators come to mind. Together, we’ve enhanced the 402 events with the ultimate racing experience, becoming a major attraction for petrol heads of all ages.


    Throughout the year, dozens of events are organized from the Netherlands to the Middle-East, where the simulators have become an essential feature of the roaring spectacle. Hundreds of attendees per event compete in the race simulators for the fastest time of the day and attractive prizes.

    To offer all visitors this racing experience, Build4Performance’s purpose-built race trailer, equipped with six high-end simulators branded with 402’s logos both physically and in-game, is deployed. Complemented by a central control unit and a large screen, it guarantees the ultimate race pleasure, housed in a state-of-the-art race trailer designed to withstand all weather conditions.

    402 Competition

    During the 402 calendar year, a sim-competition is held, where participants compete for daily prizes at each event and the chance to win a season prize. Last year, the lucky winner took home a simulator from former F1 driver Robert Doornbos – how cool is that?

    2024 & Beyond

    We continue to mark our presence at 402 Automotive events this year. To find out where we’ll be, keep an eye on the 402 website and make sure to secure your sim-ticket in time!

    We eagerly anticipate, not just this year, but also future collaborations with 402 Automotive. With plenty of innovative and exciting plans, we can’t wait to bring them to our visitors. Will we see you at the next 402 event?


    Contact us and discover the endless possibilities for your desires. We’re more than happy to help you to create your ultimate racing experience!

    Engage with us!

    Press contact

    Eva Beens
    Tel: + 971 508 800 950

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