Partner Special – 402 Events
Over a year has passed since 402 Automotive and Build4Performance joined forces, creating a perfect opportunity to reflect on this fruitful partnership and share insights from our ongoing joint venture. Come along as we explore the details further.
The Collaboration: 402 X B4P
This partnership represents a unique and powerful alliance between two entities deeply embedded in the automotive and motorsport industry. 402 Automotive, a leader in auto shows and a renowned name within the automotive scene, regularly awes car enthusiasts with spectacular displays and events. Mention high-speed cars and motorsport, and Build4Performance’s simulators come to mind. Together, we’ve enhanced the 402 events with the ultimate racing experience, becoming a major attraction for petrol heads of all ages.
Setup
Throughout the year, dozens of events are organized from the Netherlands to the Middle-East, where the simulators have become an essential feature of the roaring spectacle. Hundreds of attendees per event compete in the race simulators for the fastest time of the day and attractive prizes.
To offer all visitors this racing experience, Build4Performance’s purpose-built race trailer, equipped with six high-end simulators branded with 402’s logos both physically and in-game, is deployed. Complemented by a central control unit and a large screen, it guarantees the ultimate race pleasure, housed in a state-of-the-art race trailer designed to withstand all weather conditions.
It’s evident that our visitors’ hearts beat faster for anything related to cars and motorsport. We aim to entertain every visitor to the fullest, offering a unique experience time and time again.
Our collaboration with Build4Performance allows us to give visitors a unique glimpse into the world of motorsport and sim racing. The friendly competition and intense expressions it evokes are a delight to witness, igniting something truly special among show attendees. It’s an experience we never tire of!
402 Competition
During the 402 calendar year, a sim-competition is held, where participants compete for daily prizes at each event and the chance to win a season prize. Last year, the lucky winner took home a simulator from former F1 driver Robert Doornbos – how cool is that?
2024 & Beyond
We continue to mark our presence at 402 Automotive events this year. To find out where we’ll be, keep an eye on the 402 website and make sure to secure your sim-ticket in time!
We eagerly anticipate, not just this year, but also future collaborations with 402 Automotive. With plenty of innovative and exciting plans, we can’t wait to bring them to our visitors. Will we see you at the next 402 event?
About Build4Performance
Build4Performance was founded in 2020 in The Netherlands amid a booming era of e-sports and digital innovation. Born out of passion for both engineering excellence and the electrifying world of motorsport, the company quickly found its footing. Build4Performance excels in merging the boundaries between reality and simulation, utilising state-of-the-art technology to bring an unparalleled racing experience to enthusiasts around the globe. The company is relentlessly driven by the pursuit of perfection, continuously pushing the limits of what’s possible in the virtual racing domain.
Engage with us!
Press contact
Eva Beens
Tel: + 971 508 800 950
